WORK / EVIDENCE
Show the system.Then show what changed.
No trophy mockups. No numbers without context. A case is a system before it is a screenshot.
B2B DISTRIBUTION / GUATEMALA
From 17 spreadsheets to one clear pipeline.
Ads created leads that disappeared into forms and manual handoffs. We connected ads → website → routing → CRM → sales, with revenue flowing back to acquisition.
CRM AND SALESDIGITAL MARKETINGDATA
−63%
RESPONSE TIME
2.4×
CONVERSION QUALITY
100%
SOURCE VISIBLE
B2B SAAS / UNITED STATES
The cheapest lead was not the best customer.
The platform said Campaign A was winning. Once revenue was connected to acquisition, Campaign B produced customers at a CAC three times lower. The budget changed direction.
DATA AND INTELLIGENCEDIGITAL MARKETING
$410→$142
REAL CAC
14%
CLOSE RATE
↺
ACTIVE FEEDBACK
MULTICHANNEL RETAIL / REGIONAL
A website that now works as part of the sales system.
We redesigned the experience around discover → trust → act → convert → learn, with every form sending useful context to the CRM.
WEB EXPERIENCEDIGITAL TRANSFORMATION
+48%
WEB CONVERSION
3.2%→4.7%
FORM RATE
0
MANUAL HANDOFFS
WORK CODE SYSTEM BREAKDOWN
This is how we read every case: idea → system → real execution.
01
BEFORE WORK CODE
Meta Ads ↓ Form × Spreadsheet ↓ Seller. CRM only partly used.
02
WHAT WE FOUND
Lead quality was invisible. No offline feedback. Slow response.
03
WHAT WE CONNECTED
Ads → Website → Routing → CRM → Sales → Revenue ↺
04
WHAT CHANGED
Visibility. Speed. Conversion quality. Operational control.
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