SERVICES / DATA AND INTELLIGENCE
05 / TURN DATA INTO DIRECTION
What happenedafter the lead.
A platform can tell you the cost of a form. The useful question is which campaigns created opportunities, customers, and revenue. Work Code Intelligence gives the business an answer, not another product demo.
BUSINESS CONFLICT
The cheapest lead was not the best customer.
Marketing cannot learn this from the ad platform alone.
CAMPAIGN A · META SAYS
CPL $8.40
Close 2.1% · CAC $410
CAMPAIGN B · REVENUE SAYS
CPL $19
Close 14% · CAC $142
WHAT IT INCLUDES
DASH.decide
Decision Dashboards
Spend → pipeline → customers → revenue → return. A dashboard that answers a question instead of showing complexity.
ATTR.model
Attribution Model
The complete journey connected: which campaign created each customer and at what real CAC.
REV.return
REVENUE.return()
Results flow back through the system. Sales and revenue improve acquisition decisions every week.
GOV.truth
Data Governance
One definition of a lead, opportunity, and customer. Different systems, one shared language.
WHERE IT SITS IN THE SYSTEM
MARKETING→
WEB→
CRM→
SALES→
DATA
↺Data is the system feedback signal: question → evidence → decision. The dashboard only appears after we understand the business conflict it needs to solve.
WHAT CHANGES
$410 → $142
real CAC revealed by connecting revenue to acquisition.
1
shared truth across marketing, sales, and finance.
↺
The next decision changes: question → evidence → decision.
Do you know which campaigns create revenue, not just leads?
START WITH THE DIAGNOSIS ↗